June 13, 2008

Write ClickBank Book Reviews For Fast And Easy Profits - Part 3






Write ClickBank Book Reviews For Fast And Easy Profits - Part 3

By Avril Harper

Assuming you've done your research and found a ClickBank product you'd like to promote, you can begin writing your review. You do it like this:

* Read the book once without making notes.

* Try a few of the book's recommendations yourself so you really can talk from personal experience in your review.

* Study testimonials included in the sales letter. Make notes of any big names mentioned.

* Read the book again making comprehensive notes this time. Highlight points you find interesting, points you consider the author covered well, points you think he or she did not cover well.

* Go through the sales page again for the product. Note any areas you think were explained properly and others that were not explained properly in the book. Look for areas where the author over delivered, look for areas where the author under delivered.

CREATING YOUR BOOK REVIEW

* You must try to engage your readers' attention right away and encourage that person to keep on reading. A good way to do this is by asking a question at the beginning of the review that won't be answered until the final paragraph.

* You should write as if you were talking to a friend. Imagine a friend sitting facing you, image you are telling him or her about the book you've just finished reading.

* Now open a Word document and key in the title of the product, the author, the price, and where readers can obtain the book, namely via your affiliate link. Then give a brief outline of the book and its purpose. Much of this can be obtained from ClickBank's Marketplace listing for whatever books you recommend.

* Begin writing up those notes you made earlier, making each main point a separate paragraph or group of paragraphs in your overall review.

* Comment on how well the book is laid out, whether the information is easy to understand, if the author understands his or her subject.

* Mention any big name testimonials but only in brief. These testimonials might not be genuine, they might be solicited purely to add credibility to a promotion and my own view is that testimonials can also easily be faked. I don't trust testimonials at all and I rarely use them in my own promotions. But the fact is big names do create credibility, they can speak volumes about truth and honesty for some people, so at least mention them in your review.

* Mention any parts of the book you researched or actually tried, and give your results.

* Include a few quotes from the book, keyed inside ''quote'' marks. Those quote marks show you are repeating the author's words directly from the book. Quotes are important in highlighting information and facts from the book with which you might not personally agree or for which you can not prove authenticity. Last, but not least, those quotes give potential readers a feel for the writer's style and creative abilities.

* Next paragraph write about points on which the author over delivered.

* Next paragraph write about points on which the author under delivered. For selling purposes this paragraph should be shorter than the one dealing with over delivery.

* Do not give away too many secrets about the book especially where the sales letter leaves questions unanswered in order to generate curiosity and increase impulse sales of the book.

* Point out any flaws in the book. Flaws do not have to be major mistakes or omissions. A book review without mentioning some flaw can be less effective at pre-selling than a review mentioning some problem, however slight. If you really can't find a flaw or you feel uncomfortable mentioning problems, then at least say the book might not suit everyone or that readers may have personal circumstances that make the book less effective. For example, if you are reviewing a book about curing acne, you could say the advice works for most cases of acne but may be less effective for really serious conditions. Revealing a flaw or pointing out some problems makes your review more believable.

* Don't be rude about the author or unfairly criticise that person's work. If you have major reservations about the book or its creator it's best not to write the review.

* Close with an overall one or two word assessment of the product, such as 'Great', 'Ten out of Ten', 'This book exceeded my expectations and was well worth my $x investment'.

* Give ordering details again, being either a raw affiliate link, a web site address featuring your affiliate url, your own Squidoo page with affiliate link, and so on.

* Book reviews can be long or short but around 300 to 500 words is usually best.

* The best reviews sound genuine, not like hyped up sales letters.

* Unless disallowed by article directories, for example, you should add your affiliate link several times to your review, once in the resource box, for example, and again after your byline. Like this:

-------------------

Title of This Review

by Avril Harper (www.avrilharper.com)

-------------------

Now it's time to place your review on your own blogs and web sites, on Squidoo and even in eBay Classified Ads, and wherever else is possible.

Avril is a successful ClickBank affiliate and author of several free reports to help others increase their earnings on ClickBank, including HOW TO WRITE CLICK BANK BOOK REVIEWS FOR FAST AND EASY PROFITS which you can download now at: href="http://www.avrilharper.com/clickbankbookreview.htm">http://www.avrilharper.com/clickbankbookreview.htm

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